Keep the identity together.
Current visual guidelines, version 3. The PDF and editable PowerPoint contain the same six-page visual foundation.
Download PDF · Download editable PowerPoint · Written interface and editorial rules
Web identity files
Logo master · SVG · Logo master · PNG · Share cover · JPG · Browser & home-screen icons · ZIP
The share cover is flattened generated artwork. The logo masters and editable type sources remain separate; the icon set uses proportional exports of the existing mark.
Install the exact fonts before editing the PowerPoint: DM Sans · Manrope. Fonts are embedded in the PDF.
Domain: groundandgauge.com · registered at GoDaddy. The publication remains in staging while its launch details are completed.
The identity
Keep the exact demitasse SVG upright and proportional, with clear space around the symbol. The masthead pairs it with the publication name. Do not redraw, stretch, outline or add effects to the mark.
Type and composition
DM Sans supplies the display typography; Manrope supplies reading text and controls. Use broad photographic compositions, fine rules and generous space. Paper #F8F7F3 and Ink #171717 form the reading surface; Muted #777369, Rule #DCD8CF and Copper #8A432E support the hierarchy.
Drink proportions and motion
Use the actual serving volume and vessel capacity in the Drink Atlas and composer. Espresso liquid volume, beverage yield by mass and cup capacity are different measurements. Keep their labels distinct. Motion reveals a composition; the final quantities remain readable with reduced motion or without animation.
Editorial photography
Generated images illustrate the visual direction. They are not evidence of a tested product or a brewed result. A real review needs dated observations, the exact equipment and recipe context, and rights-cleared photographs.
Voice and independence
Write precisely without making taste universal. Keep this site’s domain, code, imagery, fonts, content, analytics, merchant mappings and financial records transferable together.